07 / WHAT I DO
Search & discoverability
Help people find you. Help them understand you.
Search engine optimisation (SEO) starts with useful content and a well-built website. For AI-powered search (GEO), the focus is equally practical: clear answers, credible information and content that is easy to interpret.
For businesses whose website needs to explain the offer more clearly and make useful pages easier to discover.
THE SCOPE, MADE CLEAR
What’s included
These are the building blocks. We agree the pages, features, content and connections your project needs before the work begins.
A practical visibility review
Review page structure, technical issues and the way important services or products are presented. Turn findings into a prioritised plan.
Clear pages and useful answers
Plan titles, descriptions, internal links and content around customer questions. Add appropriate structured data where the content supports it.
A basis for improvement
Agree measurement and review points, then work through the priority changes. The goal is a clearer, more accessible website that can be assessed over time.
THE EXPERIENCE WE’RE DESIGNING
- 1Ask a question
- 2Find a useful page
- 3Understand the next step
IDEAS YOU CAN SEE
How it shows up
in the work.
Each example highlights a different part of the service. Open the project to explore its scope and the design in more detail.
OnYerBike
Treat search as part of the rebuild
OnYerBike’s confirmed scope includes corporate identity, web design, integrations and SEO. It shows how search improvements can be considered alongside the offer and the wider customer journey.
Explore OnYerBike
Down to Earth Electrical
Explain the service and who it is for
Down to Earth Electrical connects a trade identity, website and marketing with local lead generation. It illustrates service positioning and content clarity, without making a claim about search rankings.
Explore Down to Earth ElectricalBEFORE WE START
A little clarity.
Can you guarantee rankings or AI mentions?
No. Search engines and AI services control their own results. I focus on improvements we can make and measure: clear content, sound page structure and practical technical fixes.
Is this only for a new website?
No. A review can help prioritise changes to an existing site. We can then agree a focused improvement project or build search considerations into a wider redesign.
LET’S FIND YOUR STARTING POINT
What would you
like to make possible?
Bring the idea, the current website or the thing that keeps getting in the way. We’ll work out the next step together.