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    08 / WHAT I DO

    Brand & creative direction

    Make it unmistakably yours.

    Design, illustration and marketing thinking, working together. I help you find a distinctive visual language and carry it through the website, the campaign and the little details people remember.

    Let’s talk about your project See it in the work
    Airneán logo in gold on deep green, with Celtic moon knotwork and a candle beneath flowing lettering
    FROM THE PORTFOLIOAirneán
    A GOOD FIT

    For a new identity, a brand that needs a clearer direction or an established look that needs to work across more places.

    THE SCOPE, MADE CLEAR

    What’s included

    These are the building blocks. We agree the pages, features, content and connections your project needs before the work begins.

    01

    A clear creative direction

    Start with your audience, offer and personality. Agree the ideas and visual references that should guide the work.

    02

    An identity with meaning

    Scope the logo, lettering, colour and typography around the brand. Develop a direction you can review and refine, with usable final assets.

    03

    Applications that belong together

    Carry the identity into the agreed website, campaign, print or other materials. Handover guidance helps keep later applications consistent.

    THE EXPERIENCE WE’RE DESIGNING

    1. 1Find the story
    2. 2Create the visual language
    3. 3Carry it into the world

    IDEAS YOU CAN SEE

    How it shows up
    in the work.

    Each example highlights a different part of the service. Open the project to explore its scope and the design in more detail.

    Airneán logo in gold on deep green, with Celtic moon knotwork and a candle beneath flowing lettering

    Airneán

    Build meaning into the mark

    Airneán brings music, Celtic-inspired moon imagery and candlelight into one identity. Its custom lettering and symbols connect directly to the tradition of gathering to share stories and songs.

    Explore Airneán
    McKevitt’s website design presented on a desktop monitor and laptop

    McKevitt’s

    Carry the identity across the experience

    McKevitt’s combines logo and brand work with a website and menu design. It demonstrates a visual identity applied across both the digital introduction and the guest experience.

    Explore McKevitt’s
    VITHIT brand and colourful vitamin drink range on white

    VITHIT Drinks

    Work within an established identity

    For VITHIT, the work covered posters, apparel and website design using the existing brand. This is an example of creative application; the VITHIT logo was not designed by KAMROK.

    Explore VITHIT Drinks

    BEFORE WE START

    A little clarity.

    Can you work with an existing logo?

    Yes. The task may be to improve consistency, develop campaign materials or bring the identity into a new website. A new logo is only one possible part of the work.

    Is your personal artwork part of this portfolio?

    My personal illustrations have their own Just for fun gallery. Commercial brand work is scoped around the needs of the business and the agreed brief.

    LET’S FIND YOUR STARTING POINT

    What would you
    like to make possible?

    Bring the idea, the current website or the thing that keeps getting in the way. We’ll work out the next step together.

    Discuss brand & creative direction Start with the project planner Scope, timeline and ongoing costs agreed upfront.