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    DESIGN INSTINCT. COMMERCIAL THINKING.

    Look the part.
    Work harder.

    A website that wins enquiries. A shop that makes buying easy. An app that makes a better way of working possible.

    I’m Cormac — designer, illustrator, marketer and builder. I bring the creative thinking and the technology together, from the first “what if” to the details that make it work.

    IDEAS, OUT IN THE WORLD01 / 26 EVENTS
    26 Events website, with a runner silhouetted against a mountain sunset
    BUILT & HOSTED ON LOVABLE

    Adventure. By design.

    Award-winning WordPress designer Certified Lovable expert Work directly with Cormac

    WEBSITE DESIGN / MEASURABLE QUALITY

    Looks sharp.
    Runs beautifully.

    Recent website builds have achieved 100/100 in all four Lighthouse categories. For your business, that means a focus on speed, usability and the foundations that help people find you.

    Let’s talk about your website
    Diagnose performance issuesLIGHTHOUSE / OUT OF 100

    Performance

    Fast loading. Less waiting.

    Optimised images and lean delivery keep the experience moving.

    Accessibility

    A clearer way through.

    Readable content, labelled controls and thoughtful navigation.

    Best Practices

    Care in the details.

    Modern web standards and a build checked before launch.

    SEO

    Ready to be discovered.

    Search-friendly structure, metadata and crawlable content.

    Design with substance. Tested before launch.Recent website build results

    Lighthouse lab scores from recent builds. Results vary by page, device, content and test conditions.

    What do these scores mean?

    These are automated checks, alongside our wider testing. Accessibility also needs manual review, and an SEO score is not a search ranking. How PageSpeed Insights measures quality ↗

    THE RIGHT FOUNDATION

    Your ambition.
    Your platform.

    Choose WordPress or Lovable. Not sure yet? Tell me what you need to achieve and I’ll help you make an informed choice.

    WordPress

    Established. Open.
    Ready to make your own.

    The world’s most popular open-source content management system, shaped by a global community. A flexible foundation for a business website, publishing platform or WooCommerce store.

    • Control over your content and choice of hosting
    • A vast community of developers and integrations
    • Familiar editing tools for your day-to-day updates
    A strong fit forContent-led websites, established businesses, publishing and ecommerce.
    Let’s build with WordPress About the WordPress community ↗
    Lovable certified expert app builder

    A big idea.
    A working product.

    Lovable brings a different way to build websites and apps. With certified expertise and a designer’s eye, I turn the starting idea into a considered product with a clear purpose.

    • Custom interfaces shaped around your customers
    • Accounts, dashboards and connected workflows
    • A practical route from prototype to a refined build
    A strong fit forCustomer portals, business tools, new products and interactive websites.
    Let’s build with Lovable View my Lovable partner profile ↗

    Building a dedicated online store? I also design and build with Shopify. We’ll choose around your products, operations and plans.

    Got an idea? Turn it into a scope, platform choice and starting budget.

    Try the project planner ↗Explore Lovable savings ↗
    HUMAN IDEAS. EXPANDED POSSIBILITIES.

    The next level
    starts with a conversation.

    Creative people, Claude and ChatGPT, working towards something useful. Scroll through how the skillsets come together.

    Skip to the full services list
    01 / HUMAN DIRECTION

    Your ambition.
    Our starting point.

    We start with a conversation, not a prompt. Your customers, your goals and the things that slow you down. Human understanding turns a vague idea into a useful direction.

    • Discovery & strategy
    • Customer journeys
    • UX research
    • Content planning
    • Commercial thinking
    02 / CLAUDE + CHATGPT + CREATIVE INSTINCT

    Explore further.
    Choose with purpose.

    Claude and ChatGPT help us explore ideas, question assumptions and work through possibilities. We bring the taste, experience and judgement: shaping the brand, refining the message and deciding what deserves to be built.

    • Brand identity
    • UI & web design
    • Illustration
    • Copy & storytelling
    • Motion & 3D
    • AI-assisted exploration
    03 / FROM POSSIBLE TO WORKING

    Better tools.
    Real progress.

    We combine AI-assisted development with hands-on design and engineering. WordPress, Lovable or Shopify, chosen for the job. Then we connect the systems, refine the details and make the experience work for real people.

    • WordPress & WooCommerce
    • Lovable apps
    • Shopify
    • Portals & dashboards
    • APIs & integrations
    • Bookings & ticketing
    • Workflow automation
    04 / PEOPLE IN THE LOOP

    Test it together.
    Take it further.

    AI output is a starting point for review. We test the journeys, check the content and listen to your feedback. After launch, real customer behaviour helps guide what we improve next.

    • Accessibility
    • Mobile experience
    • Performance
    • SEO & AI discoverability
    • Analytics & conversion
    • Testing & handover
    • Ongoing improvements
    Let’s move your idea forward

    WHAT WE CAN MAKE POSSIBLE

    Built around
    your next move.

    Start with the thing your business needs to do better. The design, the build and the tools follow from there.

    01

    Websites & landing pages

    Make the right first impression. Then make the next step obvious.

    What’s included

    Distinctive, mobile-first websites with a clear story, intuitive navigation and purposeful calls to action. From a focused campaign page to a complete business website.

    • Brand-led design & content structure
    • B2B websites & lead generation
    • Campaign landing pages & redesigns
    Talk about this
    Explore this service
    02

    Ecommerce

    Turn browsing into a better buying experience.

    What’s included

    Help customers find the right product, understand its value and move confidently towards checkout. The store is designed around your products and how you run your business.

    • WooCommerce & Shopify stores
    • Product discovery, filters & collections
    • Payments & business integrations
    Talk about this
    Explore this service
    03

    Apps & customer portals

    Give your big idea a working interface.

    What’s included

    Bring accounts, information and everyday tasks into one considered product. I shape the flows and build the features around the people who will actually use them.

    • Lovable apps & product prototypes
    • Member areas & customer dashboards
    • Internal tools & connected workflows
    Talk about this
    Explore this service
    04

    Events & ticketing

    From “that looks brilliant” to “I’m going”.

    What’s included

    Event experiences that carry the excitement all the way through discovery, entry and the participant journey. Built around the needs of your audience and organisers.

    • Event listings & ticket purchase journeys
    • Participant accounts & communications
    • Interactive challenges & experiences
    Talk about this
    Explore this service
    05

    Booking & reservations

    Make getting booked the easy part.

    What’s included

    A clear path from checking the options to choosing a time or sending an enquiry. I connect the right booking tools to the experience, with availability and next steps easy to understand.

    • Appointments & service bookings
    • Hospitality, activities & reservations
    • Booking integrations & enquiry flows
    Talk about this
    Explore this service
    06

    Learning & membership

    A useful place to learn, belong and return.

    What’s included

    Organise content into a journey people can follow. From a resource library to course and member experiences, we plan access, navigation and management around your offer.

    • Learning websites & resource libraries
    • Course-platform integrations
    • Member access & content organisation
    Talk about this
    Explore this service
    07

    Search & discoverability

    Help people find you. Help them understand you.

    What’s included

    Search engine optimisation (SEO) starts with useful content and a well-built website. For AI-powered search (GEO), the focus is equally practical: clear answers, credible information and content that is easy to interpret.

    • Technical SEO & page structure
    • Content planning & structured data
    • Search visibility reviews & improvements
    Talk about this
    Explore this service
    08

    Brand & creative direction

    Make it unmistakably yours.

    What’s included

    Design, illustration and marketing thinking, working together. I help you find a distinctive visual language and carry it through the website, the campaign and the little details people remember.

    • Brand identity & original illustration
    • Campaign visuals & digital content
    • Motion & interactive storytelling
    Talk about this
    Explore this service

    FROM THE STUDIO

    The work does
    the talking.

    Explore all projects

    WordPress design recognised at the Business Awards: Best Use of Internet Technology.

    A CLEAR WAY FORWARD

    Good conversations.
    Better outcomes.

    01

    Get clear

    We talk about your customers, your goals and what needs to change. Then agree the scope and the right platform.

    02

    Make it yours

    I shape the story, the structure and the design. You see the direction early and help refine it.

    03

    Build & test

    The design becomes a working site or app. We check the key journeys, mobile experience and details together.

    04

    Launch & grow

    A considered launch, a practical handover and support agreed around what you need next.

    Already up and running?

    There’s room to go further. Connect your tools, explore practical AI features, fix the frustrating bits or keep improving with a familiar pair of hands.

    BEFORE WE BEGIN

    A few good
    questions.

    Which platform should I choose?

    Start with what the website or app needs to do. WordPress is often a strong fit for content-led business websites and established publishing workflows. Lovable suits custom apps, portals and interactive products. Both can support a business website; I’ll explain the trade-offs, running costs and maintenance before we choose.

    Can you improve something I already have?

    Yes. I can review an existing WordPress site or Lovable project, work out what is holding it back and prioritise the improvements. That might mean design changes, fixes, new features or a clearer customer journey.

    What does a project cost?

    That depends on the scope, content and integrations. After a first conversation, I’ll put together a clear project quote. Hosting, platform subscriptions and any paid services are discussed separately, so you know what the ongoing costs involve.

    Do I need a finished brief?

    No. Your current website, a rough idea or a problem you want to solve is enough to start. A target launch date and budget range are useful if you have them. We can work out the details together.

    YOUR IDEA DESERVES A CONVERSATION

    Let’s build
    what’s next.

    A new venture. A better website. A project that’s ready to go further.
    Tell me where you want to take it.

    Start a conversation No polished brief needed. Just a place to start.